50 years in the espresso world.
J. Ascaso was born in a small village in the Huesca mountains. He was always a man with a great entrepreneurial spirit, and moving to the big city was his only opportunity to better himself. He left his village and moved to Barcelona with 3,000 pesetas in his pocket and a mind full of ideas. In the 1950s, espresso was becoming popular in Spain and all over Europe. In Barcelona, in particular, its popularity saw the growth of a thriving coffee-based industry.